The PDC have confirmed Coral as the title sponsor of the Coral UK Open, with the Televised Finals staged in March at the Butlins Minehead Resort also set to feature 32 Rileys Amateur Qualifiers.

UK OpenLeading bookmaker Coral has extended its association of Professional Darts Corporation events with their sponsorship of the UK Open, which will see the Televised Finals broadcast live on ITV4 from March 7-9.

The tournament, previously staged in Bolton since its inception in 2003, will see play split across eight stages in the Televised Finals at Butlins Minehead, as top stars compete alongside emerging professionals and amateur hopefuls over three days.

“The UK Open has become a massive favourite for both players and fans of darts in the past decade, and I’m delighted that Coral has continued its support of the world’s best tournaments with its sponsorship of the 2014 Coral UK Open,” said PDC Chairman Barry Hearn.

“Many stars have enjoyed their first taste of the big time in the UK Open previously, and the open draw format is ideal for providing shock results, massive match-ups in the early rounds and a fantastic few days of action for both fans at the event and watching live on TV.

“With both a new venue at the Butlins Minehead Resort and a new broadcaster in ITV4 showing this year’s Coral UK Open, the tournament promises to be better than ever!”

Simon Clare, PR Director for Coral, said: “We are delighted to strengthen our relationship with the PDC through another major darts sponsorship and one which, thanks to its format, promises to thrill sports fans and appeal hugely to Coral betting shop and online customers.

“Darts is one of the most popular sports to bet on and by associating the Coral brand with one of the PDC’s premier events we aim to to attract even more sports betting customers to open accounts and bet with Coral.”

The 2014 Coral UK Open kicks off in February, when professional players on the PDC ProTour compete in six Qualifiers, each worth £50,000 in prize money.

The professional Qualifiers will be held from February 7-9 and 21-23 at the Robin Park Tennis Centre, and are open to PDC Tour Card Holders and PDPA Associate Members.

The top 96 players, plus ties, from the final Coral UK Open Order of Merit will then progress to compete in the Televised Finals at the Butlins Minehead Resort from March 7-9.

They will be joined in Minehead by 32 Amateur Qualifiers who will win through knockout events to be staged in 32 Rileys Sports Bars across the UK during February.

Full details of the Rileys Amateur Qualifiers and entry information is available at http://www.rileys.co.uk/tournaments/pdc-uk-open-qualifiers.

The Coral UK Open Televised Finals at the Butlins Minehead Resort in March are on course to be a sell-out, with over 4,000 fans already securing their place at the event.

The packages, which include accommodation and tickets, are available now from www.bigweekends.com/darts or by calling 0845 070 4734.

Coral UK Open Qualifiers
Events 1-3 – February 7-9, Robin Park Tennis Centre, Wigan
Events 4-6 – February 21-23, Robin Park Tennis Centre, Wigan

Rileys Amateur Qualifiers
The Rileys Amateur Qualifiers will see 32 Rileys Sports Bars around the UK staging knockouts during February, with each venue’s winner progressing to play in the Coral UK Open Televised Finals

Coral UK Open Televised Finals
March 7-9, Butlins Minehead Resort
The first round will feature the professional players ranked from 65-96 (plus ties) in the Coral UK Open Order of Merit following the six Qualifiers, joined by the 32 Rileys Amateur Qualifiers. There will also be a preliminary round in the event of ties beyond the 96 professionals.

The second round sees the 32 first round winners joined by the players ranked from 33-64 in the Coral UK Open Order of Merit.

The third round will then see the top 32 players from the Coral UK Open Order of Merit joined by the 32 second round winners, with the tournament progressing with an open draw following the completion of each round.

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